MINNEAPOLIS,
Minn. (September 9, 2010) — VocalEssence is pleased to announce that Malia Cole has joined its staff
in the position of Director of Marketing and Public Relations.

A native of Maple Grove, Malia comes to VocalEssence with valuable strengths in
marketing and communications gained through a wide range of experience with
non-profit, music and theatre institutions in the Twin Cities area. An artist
herself, she graduated from the University of Minnesota (Duluth) with a
Bachelor of Fine Arts in Theatre: Acting and Directing and continued her
studies at St. Mary’s University (Minneapolis), earning a Master of Arts in
Business degree.

Most
recently, Malia served as the Marketing Manager for Children’s Theatre Company,
where she managed the single ticket and group sales campaigns. She also
organized the creation, production, and analysis of email and social media
marketing campaigns.

Previously
she held the position of Director of Marketing and Communications for Mixed
Blood Theatre where she managed the subscription and renewal campaign. While
with Mixed Blood Theatre she also ran their Wallace Grant activities, focusing
on new audience development.  Prior
to that, she was Marketing Specialist at the Ordway, where she created and
implemented all of the planetOrdway series and Flint Hills International
Children’s Festival marketing, and branding campaigns.

“We
are thrilled to have Malia Cole on board as our new Director of Marketing and
Public Relations,” commented Artistic Director Philip Brunelle. “With her
extensive marketing and communications experience at Children’s Theatre, Mixed
Blood, The Ordway and Minnesota Opera, she has already forged strong
connections in the Minnesota arts scene that will be an asset to VocalEssence
going forward.”

For
more information, contact Katryn Conlin, Communications Manager
(kconlin@vocalessence.org, 612-547-1457).

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Contact
information for Malia Cole, Director of Public Relations and Marketing
612-547-1459;
mcole@vocalessence.org

Contact
information for Katryn Conlin, Communications Manager
612-547-1457;
kconlin@vocalessence.org

Contact
information for Laura Holst, Development and Marketing Associate
612-547-1473;
lholst@vocalessence.org