At the start of our 45th Season, VocalEssence embarked on a journey that had us explore the core of who we are, what we do, and where we see ourselves in the future. With help from our VocalEssence Brand Refresh committee (made up of members from the VocalEssence Board, sta, singers and trusted friends) and consultants such as Brand Tool Box, Design REPLACE, and Dialog Studios, VocalEssence found our new voice and direction for the future.

When we sing together, we succeed together.

As a leading Minnesota arts organization, VocalEssence uses the power of choral music to enhance our community by producing innovative vocal music events that stir people’s souls. Once we found our new voice, we wanted to show the world! Our new colors embody the stable and responsible organization that you depend on (blue) and the vibrant new music and educational programs that light a spark in the choral world (orange).

Our logo shows that while we all have our own part to sing in the chorus (left side), together we soar as one voice (right side). You will notice our new look everywhere: concert programs, communication, and online. We have a brand-new website that is easy to view on your computer, tablet or mobile phone.

We encourage you to share your experience of the newly refreshed VocalEssence with us through phone calls, emails, or chats at events. Together we sing, and you are a key part of our chorus.